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Masterclass details

RICCO’S MASTERCLASS

Build your dream entrepreneurial lifestyle and make your online business run on autopilot

Invest 5 days in Malta and see your business soar to new heights by streamlining the tasks that matter and creating a profitable business from your passion.

RICCO’S MASTERCLASS

Build your dream entrepreneurial lifestyle and make your online business run on autopilot

Invest 5 days in Malta and see your business soar to new heights by streamlining the tasks that matter and create a profitable business from your passion.

Does this sound familiar?

You’d like to know how to improve your entrepreneurial skills and perhaps even wish to become a digital nomad or location-independent digital entrepreneur.
You are tired of the 9-5 mentality and want to escape the hamster wheel by following your longing entrepreneur dream.
You are a solo entrepreneur who finds it overwhelming to do all the tasks by yourself.
You are tired of spending hours of work and tiring yourself out for not seeing the results you want.
You want to learn how to work more efficiently and achieve better results by automating and outsourcing tasks.
You do not know about the opportunities to move your life and business abroad.
You find it overwhelming with all the legislation and administrative tasks when starting and having an online business.
You know that it’s important to be on the first page of Google, but you don’t know how to get there.
You have no idea what to blog about and think blogging is not part of a digital marketing strategy.
The subscriber list to your newsletters is too small to even matter and you’re not making any money from them in the first place.
In general, you think it’s all a bit confusing – how to operate your business online and knowing where to start.

This masterclass is only for the ambitious entrepreneur

Join the masterclass if you are determined, feel like kickstarting or optimising your business and don’t want to accept the average.

No matter the type of products or services your business has to offer, this intense entrepreneurial training programme can make you excel in no time.

Digital products

Create your digital products one time and sell repeatedly without the need to re-stock.

Ebooks
Write and share your knowledge on autopilot and enjoy a drink at the beach.

How-to guides
Make your fans/followers complete the same tasks as you by selling your knowledge online.

Filters & Lightroom presets
Let people know about your skills in video and photo editing.

Music sheets
Earn money from selling your notes, beats and sheets online.

Designs
Sell your designs online for handmade jewellery, clothing, home decor etc.

Hobbyist content
Let people know about your knowledge in your field such as photography, cooking, hiking and more.

Subscriptions

Gain a more profitable revenue and maintain a healthy connection with your clients through a recurring business strategy.

Payment plans
Make it more affordable for your customers to offer a “buy now pay later” plan.

Online magazines
Share your content and earn through your own recurring publication.

Paid blog posts
Make your blog posts more valuable by putting your articles behind the paywall.

Newsletters
Send your own weekly or monthly emails to connect with your readers and by that build a trustworthy connection.

Weekly activities for kids
Let others know about how you keep your children engaged, active and happy.

Drip products

Release your content on a timed schedule and inform your subscribers about upcoming content.

Workout plans
Share fitness routines on a defined schedule depending on your buyer’s different goals.

How-to guides
Create and publish ongoing user guides to provide value for your audience.

Online courses
Let people know about your online weekly courses and link them to your website or blog.

Meal plans
Sell out personal meal plans based on your client’s needs and preferences.

Memberships

Create a loyal customer base that will continuously support you and your content without any other platforms.

Creator sponsorship
Create a sponsorship model and gain more creativity and economic freedom.

WordPress membership
Create a membership website effortlessly.

Paid website admission
Construct a website that users have to pay to access and secure passive income.

Online services

Spread your experience through engaging teaching lectures, workshops and coaching sessions.

Coaching services
Expand your audience around the world with digital coaching classes and spread your knowledge from anywhere.

One-on-one teaching
Focus on one client at a time with an individual coaching session and don’t be dependent on location.

Custom URL

Redirect your buyers after payment to a web page and use it as an upselling tactic.

Webinars
Move the buyer to a personalized thank you page containing instructions for how to enter the webinar.

Online courses
Take the buyer directly to their login page for immediate access to the course content.

Live events
Share memorable events with your clients on your own platform to keep your branding even.

Video streaming

Deliver high-quality video content and allow users to access and watch on streaming.

Online courses
Offer your students the choice to stream or download their course content on any device.

Pre-recorded events
Manage and record your events beforehand to schedule your time.

Vlogs
Share your thoughts, insights, or habits to connect with people on a more personalized level.

Webinars
Unlock potential clients by inviting them to your online event and show your offer in detail.

Short films
Profit from your short masterpieces as one or collection items.

Feature films
Give your audience a full-length cinematic experience.

Audio streaming

Start a committed music page website for more control over your sales and obtain a loyal audience.

Podcasts
Present your podcast with exclusive access to hand-picked listeners.

Royalty-free music
Produce your music and sell them as stock music through different license methods.

Backing tracks
Support other musicians by providing tracks with specific instruments or genres.

Self-made beats and intros
Provide your listeners with an option to hire your music talent for different needs.

Music stream
Share music in digital and analogue setups, so your audience has the opportunity to choose their media.

Masterclass overview

Read here about what you will learn over the five intensive masterclass days.

Day 1: Online strategies & digital nomad lifestyle


First of all, you will get to know Ricco and the lifestyle he lives, and the reasoning behind why Ricco is able to live as he does. You will learn the essentialism in knowing how the autopilot mindset will benefit your both personal and professional life. Lastly, you will learn about tax planning and everything you must know about structuring your hard-earned income.

Life first, then business – designing your entrepreneurial lifestyle

Learning about my lifestyle and how you can do the same
Learn about the online autopilot mindset
Get to know your own personality type and do the tasks that match your born abilities

Income on autopilot – automate as much as you can

Identifying your passion and the tasks you like doing 
Learn about how to build the right team and outsource your tasks
How to have income on autopilot by making something once to generate recurring income
Planning your autopilot roadmap

Tax planning – make the most out of your hard-earned money

Get educated in tax-free options. Yes, it is possible to pay ZERO tax. 
Pros and cons running your business as self-employed or a limited company
Know more about the VAT rules within the European Union
Know your EU citizen rights – You are allowed to move to any EU country, right to open a bank account, right to set up your business and buy a property. Know your rights
Be educated in the various cross-border opportunities 

Day 2 – Designing the customer journey


Through this day you will learn which criteria to segment your potential customers in and really get to know their actions to reach them effectively. You will be able to know how and which methods to use to trigger your identified segment(s).

Finding your niche & defining your personas

Identify your customer journeys
Understand your customers need to come from A to B
Designing the right customer funnel to increase conversions
Designing your product/ service to your customers needs, wants and demands
How to use freebees to get your customers’ email addresses

Communication – the importance of a brand and the impact of words

Pros and cons of choosing either a personal versus a product brand name
Using storytelling and copywriting to sell
Defining the emotional triggers to engage your audience

SEO – get to know what customers are searching for

The importance of SEO and how to implement it in your business
Make a keyword phrase analysis to know what your personas search for
Learning the importance of the SEO factors
Get to know how to rank high in Google search
Learn how to use tools like Rank Tracker, Website Auditor and SEO spyglass
Using Google Search Console and how to use it to optimize your website

Day 3 – Website building


After this day you will have all the profitable and technical tools to effectively run your online business. Through this day we will go through all these steps:

The Internet universe – getting to know how it works

Learn how the internet works and how it is put together
Buying and setting up your domain name
Choosing the right web hosting provider
Pros and cons on various website platforms

WordPress – your website platform

Learning how to use WordPress as your website system
How to navigate in WordPress
Choosing the right WordPress theme to make your design look amazing 
Designing an attractive and user-friendly website
Creating web pages that make people take action
Choosing and setting up the right and necessary WordPress plug-ns 
Creating your frontpage, product/services pages and blog pages
Design and plan your content to fit your personas and their customer journey
How to make your website run extremely fast 
Choosing the right design page builder 
Best practice when it comes to design and user experience 
Make your website convert by getting people to do something (sign up, purchases, etc.) 
Making your website comply with EU cookie regulations

SendOwl – your online payment platform

Setting up SendOwl as your online payment platform
How to set up selling consultancy sessions, ebooks, license codes, physical products, subscriptions, etc.
Enabling different  payment methods
Setting up card payment with Stripe
Setting up PayPal payments
Setting up Bitcoin crypto payments
Choosing the best checkout design experience
Using discount coupons
Learn how to track conversions
Email marketing integrations after customer purchase
Adjusting email payment templates

Day 4 – Email marketing


Through this day you will learn how to use copywriting in your email flow to build a bond between you and your customers in order to make a sale in the end.

Strategies – why and how you must send emails

Choosing the right email marketing system
How to use different sales methods in your emails
Designing effective email campaigns
Examples of best practice email campaigns 
Obtaining consent from your email subscribers 
How to comply with EU data protection regulations (GDPR)
The difference between manual vs. automated emails
Designing email flows to match customer journey 
Using ‘educational marketing’ as a sales technique


MailPoet – getting your email marketing up and running in no time

Setting up an email account
Installing and setting up Mailpoet
Verify your email address to avoid ending up in the spam folder
Setting up subscribers’ list 
Designing the layout of your sign up forms to look good
Setting up confirmation, edit profile and unsubscribe pages
Setting up your first automated email flow
The importance of creating both catchy and captivating subject line
How to segment your email subscribers 
Split test your content and find out out what works best
Planning your email flow to match the interactions with your subscribers
Tracking your email and subscribers engagement
Re-engage inactive subscribers

Day 5 – Online ads


Finally, you will learn the most important aspects of online ads. We will focus on Facebook/Instagram and google ads. After this day you are able to implement all the tools to your own business.

Strategies – how to use effective online ads to make a profit

How to have income on autopilot by making something once to generate recurring income
Choosing the right online ads platform to target your personas
Paid vs organic traffic
Google vs. Facebook vs. Instagram

Google Ads – targeting people who search phrases or visit specific websites

Creating a Google Ads account
Installing and using Google Ads editor 
Structuring and understanding your Google Ads account
Making use of a single theme and similar intention ad group
Creating engaging Google text ads
Adding text ads extensions
Creating engaging Google Display Network image ads
Creating engaging YouTube ads
Setting up Google Ads conversion tracking
Evaluate the effectiveness of your Google ads

Facebook/Instagram – target people based on interests or behaviour

Creating a Facebook business manager account
Setting up a Facebook page
Pros and cons on using different Facebook/Instagram ads formats
Challenges and opportunities on tracking your ad performance
Target your audience based on demographics and users actions 
Choosing the right visual and text content for engaging ads
Setting up your Facebook ads pixel to track conversions 
Creating a Facebook/Instagram lead ad
Creating a Facebook/Instagram ad linking to your website
Evaluate the effectiveness of your Facebook/Instagram ads

Connecting the dots

The importance of reflecting
Evaluating the complete customer journey
Where to identify to optimise funnels steps
Applying the autopilot mindset to your future projects

Quick masterclass facts

Tuition fee
€2,500 VAT exempt

Next masterclass dates
Join the waiting list to get dates

Teaching location
Valletta, Malta

Number of seats
Max 10 entrepreneurs

Study duration
5 intense teaching days

Schedule
Teaching Monday to Friday from 09:00 to 18:00 with lunch from 12:00 to 13:00.

Included in the price
Lunch, beverages and snacks.

The teaching location

The masterclass takes place at Ricco’s private teaching space in Valletta – the charming and historic capital of Malta.

The teaching takes place in a large, airy room with the necessary distance and continuous cleaning of door handles and other critical surfaces.

You will be served a healthy lunch as well as drinks and snacks during class. You have to pay for your flight ticket, hotel, breakfast and dinner yourself.

What previous attendees have said

Ricco is great at getting everyone in the group to understand the topics and software used during classes.

Although all students start at different levels, the level is high and no one gets lost along the way. I have gone from an open rate of 29% in my newsletter to 42% and my click-through rate has gone from 3% to 10%.

Thanks for a super masterclass. I’m sorry I wasn’t on such a masterclass many years ago. I have really been inspired to work more with online marketing and webshops.

Mikael Mikkelsen
SEO Manager at Matas A/S

Ricco is great at getting everyone in the group to understand the topics and software used during classes.

Although all students start at different levels, the level is high and no one gets lost along the way. I have gone from an open rate of 29% in my newsletter to 42% and my click-through rate has gone from 3% to 10%.

Thanks for a super masterclass. I’m sorry I wasn’t on such a masterclass many years ago. I have really been inspired to work more with online marketing and webshops.

Mikael Mikkelsen
SEO Manager at Matas A/S

Broad but also good and solid knowledge in relevant areas concerning online marketing. I have after completion of the masterclass, made an agreement regarding a contracted consultancy relating to the relaunching of a website – of course made ​​in WordPress.

It is an amazing experience that your teacher is so involved in both subject and us students – even after masterclass completion – both regarding good advice and support – many thanks for that!

Inger Hjort
Event Director at Wi-Fi Now and owner of Connecte

Broad but also good and solid knowledge in relevant areas concerning online marketing. I have after completion of the masterclass, made an agreement regarding a contracted consultancy relating to the relaunching of a website – of course made ​​in WordPress.

It is an amazing experience that your teacher is so involved in both subject and us students – even after masterclass completion – both regarding good advice and support – many thanks for that!

Inger Hjort
Event Director at Wi-Fi Now and owner of Connecte

The masterclass gives you the great overall picture you need in order to gain success on the internet! Great being here, and you learn more than you initially expect.

I have personally saved a lot of money on tools alone.

Thomas Gajhede
Online marketing manager

The masterclass gives you the great overall picture you need in order to gain success on the internet! Great being here, and you learn more than you initially expect.

I have personally saved a lot of money on tools alone.

Thomas Gajhede
Online marketing manager

Very ambitious masterclass in online marketing with a super dedicated teacher.

You cannot complete the masterclass without being motivated, inspired and gaining insight into the latest trends along the way.

Katja Schwartz Hansen
Teacher at HF & VUC FYN

Very ambitious masterclass in online marketing with a super dedicated teacher.

You cannot complete the masterclass without being motivated, inspired and gaining insight into the latest trends along the way.

Katja Schwartz Hansen
Teacher at HF & VUC FYN

Feel free to read more testimonials from other previous entrepreneurs.

You might recognise this

You have a beautiful website with lots of content and nice photos.
You are ongoing posting on social media about your products.
You are sending out email newsletters with exciting news about your company.
You run some online ads but feel it’s like throwing money out the window.

…And still, you have too few visitors to your website to make a real difference in revenue and sales.

So now what do you do?

Should you lower your prices and earn even less? Should you redesign your website to make it nicer?

Should you post (even more) more content on your Facebook page to increase the number of fans?

If you’ve had thoughts like these there is some important news for you – first some annoying news and then some good news.

First for the annoying news

You are probably making the classic mistakes – even if you have a beautiful website. Lowering your prices won’t help because they’re probably at the level they should be. Posting more content on Facebook will not necessarily increase your sales.

This is because you’re missing the glue that holds it all together, the simplicity and the recognizable value your clients are looking for.

Yes, it’s that simple. Simplicity for your visitors, a connection between your website, your newsletters, your social media and online ads – and a consistent and constant value for your customers.

And now for the good news

During this digital hard-skill masterclass you’ll learn smart and simple techniques that will make it easy and interesting for your visitors to follow your digital profiles, book meetings, purchase on your website, sign up for newsletters – or whatever goals you have. You’ll be able to put all of this into action after the masterclass!

We will teach how to provide value for your visitors because you’re the best one to understand their problems and provide them with the change they are looking for.

This online entrepreneurial masterclass is also designed to teach how to make your email newsletter kick arse with loads of valuable content and make online ads that work – to the point where the customer will get out their credit card and start converting right away – increasing revenue for your business.

All because you will gain the insight, strategy and essential techniques on this masterclass.

Because you will have new knowledge, a new perspective and will be able to see it all coming together after attending this intense masterclass for digital entrepreneurs.

After the masterclass you will know

How to do less and get the same or more value – The autopilot mindset.
How to seamlessly connect your website, email marketing and online ads.
How to easily get more subscribers to your email list.
How to help your visitors and guide them to exactly where you want them to be.
You’ll learn how to build a conversation with value – one that makes the customer want to communicate with you, visit your website or purchase from your webshop. It’s all about conversions and goals.
How to generate income on autopilot by making something once and making recurring income.
You will know a simple and effective framework that you can apply to any type of online business.
You will learn how to outsource your less fun tasks to the right people so you can focus on what you are passionate about.
You will learn the need-to-know knowledge about Google, Facebook and Instagram ads.
Save a bunch of time and money as well as avoid frustrations by building an online business based on a proven business model that has been fine-tuned and optimised for 25 years – Ricco made all the mistakes so you won’t.

During the masterclass, you’ll learn – step by step – how to work strategically, tactically and operationally for all your online activities.

Ricco Mortensen - Ricco på Malta

About Ricco as your expert teacher

Ricco Mortensen is an expert in digital entrepreneurship and also a speaker, mentor and the Chairman of the Board at the Ricco Mortensen Foundation which is a nonprofit foundation for digital entrepreneurs.

Ricco is originally from Denmark and now lives in Malta where he has his masterclass as well as runs his commercial business helping Europeans on relocating to Malta and becoming digital nomads.

He has built several digital businesses and has been advising entrepreneurs for more than 20 years.

In addition, Ricco has previously for several years, been the headteacher in online marketing at Denmark’s largest university of applied sciences VIA University College.

Thousands of people have witnessed Ricco’s unique teachings – learning how to successfully run a business, automate processes, digital strategies, website creation, online advertising, user behaviour, conversion optimisation, outsourcing, payment solutions, setup of companies, tax optimisation for entrepreneurs, and clever ways to do anything and everything imaginable.

The main focus is to teach invaluable knowledge on how to design the entrepreneurial lifestyle you have always dreamed of, gain success from your strategies and earn some good money in the process.

Extra high-value bonuses

Free tools and discounts on services
You’ll get a free test WordPress website, plugins, themes, software as well as huge discounts on a great selection of online services.

Learn from an industry expert
A unique one of a kind non-academic teaching experience from an international industry expert – teaching you real hands-on things that you can use and execute from day one in any type of business.

Build your business while learning
Being able to actually learn and build your business online during the masterclass and perhaps earn profits even before you finish.

Make your business run on autopilot
Build strong online concepts that will generate leads and money on autopilot, run a business by outsourcing tasks to the right people while being able to design your laptop entrepreneurial lifestyle – if you wish.

Access to closed Facebook-group
You will get access to the closed online community where you can ask questions and get help from your fellow students, as well as from Ricco as your teacher. 

Teaching in fantastic surroundings
Once-in-a-lifetime teaching experience in wonderful surroundings in sunny Malta.

Join the waiting list

Be the first to know when the next masterclass enrolment opens!